National Sales Manager Ken Lokey during a lullI think SEMA had a different feel this year. Part of it might have been the crowds. There are always a lot of people at shows like this - the exhibitors, the attendees, the media, the industry folks, etc. Those folks were all here this week. However, they seemed to be in different places this time around.
Ben Bettelli chats with a visitorThe North Hall of the Las Vegas Convention Center has been the home of the mobile electronics exhibits for as long as I've been attending this show and it's always been packed. Loads of people in the aisles, booths overflowing, a feeling of electricity and a deep bass hum in the air (and sometimes more than just a hum). This year, there were people in the North Hall but not that same crush. In other areas - the first floor of the South Hall, home of the tire and rim exhibitors - was a madhouse, completely packed and virtually impossible to walk through. The North Hall seemed almost, well, quiet (something of a shock compared to past years).
Tech Support Rep Jack Cohoon walks someone through the TracVision technologyPart of it may have to do with the composition of exhibitors in the North Hall. In past years, every major car audio and speaker firm was in attendance. Aisle upon aisle was filled with tricked-out cars with massive speakers that threatened to launch children and the elderly into orbit if turned up to 11. There were loads of video booths and the concept of connecting your iPod to your car stereo dominated the landscape.
Joe Hendershot, OEM key account manager, assists a guest in the boothThis year, however, things were different. Many of the big audio and speaker manufacturers weren't here or, if they were, they fielded smaller booths. And overall, no more than 50% of the exhibitors in the North Hall were actually mobile electronics firms. Instead, a large section of the hall was given over to the tools of the automotive trade - tire balancing systems, wheel alignment sensors, window tinting and films, frame spinners, painting systems, and more.
Ah, so that's why people were so interested in the grill and faux meat, Chef Jack!It's something we've observed in our own markets and have commented on in our recent quarterly earnings calls. There are definitely some challenges in the 12V industry and I think the mobile electronics section of the SEMA show is illustrating that.
Your correspondent, mulling over his next obscure pop culture reference. Napoleon Solo? Are you kidding me? What's next? Quotes from the best episodes of "The Wild Wild West"?On the other hand, the TracVision A7, along with KVH's RV and marine satellite TV systems, continues to draw attention. Even four years after we opened an new market with the revolutionary TracVision A5, there are still visitors to the booth asking, "So does this mean we can get live TV in the car?" We talked to dealers, distributors, limo operators, customizers, and people who just want something cool for their own vehicle. People are looking for live entertainment. They also want live connections to the Internet, something we're aggressively capitalizing on in the marine market. We've proven in the past that we're willing to look ahead and take steps to boldly go where no other company has gone before, and I fully expect that record of innovation and technological leadership will continue.
So thanks for joining us here at SEMA 2007. Buckle up, turn on the TV for the kids in the back seat, drive safely, and live long and prosper.
See, just had to get in one more not-so-obscure pop culture reference, courtesy of the Las Vegas Hilton!
