And from the "It doesn't take much" department

So you've got a cool car tricked out like the perfect NFL fan's vehicle. It's equipped with an award-winning TracVision that brings live DIRECTV to a 50-inch TV in the tailgate. You have the opportunity to talk to KVH's dynamic boys in blue. And what do most people seem to be drawn to?

The grill with the NFL logo to sear into your steaks!

Yeah, sure it looks cool but who wants to clean it after cooking 40 hamburgers for your ravenous tailgating buddies?

In an effort to combat the hypnotic allure of THE GRILL, tomorrow we're going to cover it with fake hamburgers and hot dogs. It's the battle of the century: fake meat vs. flame-broiled branding!