Tuesday, October 30, 2007

A new look for the booth

In past years, the KVH SEMA and CES booths have revolved around our own homegrown demo vehicles. This year, we took a new approach to spice things up and tie into our national high-tech tailgating marketing and PR campaign, choosing to showcase the fantastic GMC Sierra NFL Tailgating vehicle. If you’ve kept up with our high-tech tailgating site, you’ll recognize this slick truck. And for those of you with freakishly good long-term memories, you might even recognize it from last year’s SEMA blog and the GM pavilion. Now, thanks to some cooperative tailgating marketing with GM, we’ve scored this vehicle for the duration of the show and it’s definitely catching people’s attention.

Two great tastes that go great together...TracVision and the NFL!

The front of the booth, which actually faces away from the main doors because our neighbor has a rather massive wall along the backside of their booth

That 50 inch plasma screen and slide-out grill are a nice draw for visitors and a perfect set-up for tailgating

TracVision, front and center

Ben Bettelli cooks up some lunch...OK, not really but it sure looks good

What sets this GMC Sierra Crew Cab apart from the large number of other TracVision-equipped vehicles here at the show is the slick embedded antenna, which has been built directly into the rooftop

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